Why every architect should use architectural visualization

In order to best present architectural ideas, concepts, designs, and plans, many architects use architectural visualization. Architects accomplish this by using 3D rendering, which is the process of creating digital models of structures, buildings and spaces using complex modeling methods and powerful rendering computers.
Many architects use architectural visualization, as it has many benefits. In this article, we explore why this technique is important to the field.

A brief history of architectural visualization

The first architectural designs were made by carving on rocks and cliffs, many examples of which can be seen in historical sites in countries such as Egypt, Iraq, and Iran.
As time passed and innovation grew, many architectural visualizations were realized with pen and paper. All lines, shapes, dimensions, sizes, and locations had to be drawn with little margin for error. For large projects, this was extremely difficult, time-consuming, and tedious.
In the 20th century, as visualization technologies continued to improve, architects and engineers were able to create a wide variety of structures for their clients using newly developed software. In the 1960s, IBM came out with the first computer-aided design (CAD) software. The convenience, accuracy, and cost-effective nature of CAD software revolutionized the world of architecture.

The importance use of architectural visualization


In every business, a good presentation is the golden key to achieve success and better sales. The architecture industry is no exception.
3D architectural visualization is perhaps the most effective way to communicate ideas in the architectural industry, especially with clients. It is now considered a crucial component of architectural projects.

Why should we use Architectural visualization?

  1. Explain ideas effectively

When an architect has an idea, they need to be able to present their plan to others who aren’t in their field and thus have no knowledge of the subject. It would be exhausting to try to explain a complex architectural project to someone who isn’t in the industry without the benefit of a visual model. 3D architectural visualization provides an easy way to communicate details about a project with clients from all kinds of backgrounds.

  1. Reduce costly errors

One of the most important reasons people use architectural visualization in their projects is to reduce expensive errors. Even if a concept looks perfect on paper, that does not always mean that it will be perfect when brought into reality. Mistakes can hide among the numerous sketches and files. Sometimes a small error can go unnoticed in the design stage, and only can be seen after construction gets underway. This costs a lot of money. Architectural visualization helps companies spot design flaws early on.
With 3D rendering, errors become easily visible and can be fixed before the construction begins. Projects can go through troubleshooting in the early stages, allowing companies to avoid costly mistakes.

  1. use architectural visualization to be Successful in marketing

With the right marketing strategies, an architect can provide people with an eye-catching view of their project in a variety of media platforms. Architectural visualization can also serve as a shopping list for an architecture professional’s clients. The 3D model can display detailed data and materials information. This can also allow clients to make quick purchases for upcoming projects, as they have all the information they need spread out before them. Clients who see a real image of the project are less likely to be disappointed or confused later in the building process.

  1. Cost-effective

    Architectural visualization software has become increasingly accessible and affordable since its development, as more and more people realize the wide variety of benefits it provides for architects and their clients alike.

We are here for you

So, if you’re an architect wanting to attract investors and businesses, creating a stunning image of your project idea is a great way to advertise yourself and, in many cases, catch the attention of clients.
Our hardworking, qualified team at iltecor studio can help you realize your architectural visualization goals. Contact us now for a consultation.

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  • Manuel

    every time I had this question in my why visualization is important for architectural company and in this article you answer most of my questions. thank you so much

  • Cècile

    C’est très utile et complet. Merci pour ce blog efficace.

  • Shayan Goharchi

    So helpful and informative

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